Focus groups research methodology

More often than not people equate user research with focus groups, but most user researchers I know have never run a focus group.But while authors often described a small number of focus groups as a weakness, several studies justified their choice of method with reference to the possibilities that focus groups gave to go in depth and provide a thick description of the issue.In such studies the authors may not aim to adhere to standards for reporting qualitative studies.We excluded papers that described planned studies and papers that described internet-based focus groups as we assumed that recruiting participants for such groups possibly invokes other challenges than recruiting participants to face-to-face groups.A focus group is a small, but demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or.

This advice may thus tempt researchers to follow their suggestions for number of groups and do the analysis after collecting all data.

Conducting focus groups with children and young people

Conducting a Focus Group UBC LEAP. Loading. Research Method - Focus Group (Alize Comerford) - Duration: 2:46.

Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and.To amend this situation, text books and teaching material based on empirical studies into the use of focus group methodology and applicable and precise recommendations are needed.Organizing Your Social Sciences Research Paper:. I. Groups of Research Methods. Interpretive methods focus on analytically disclosing the meaning-making.Because of meagre and unclear reporting, it was also difficult to tell whether the studies that claimed to have decided on sample size through an iterative research process and point of saturation did, in fact, analyse their data after data collection had ended.

Focus Groups: A User's Guide - Actual Analysis

While methods of data collection and data analysis represent the core of research methods, you have to address a range of additional.Maximum and minimum number of participants in the focus groups in each study.The recommendations and references to what is common regarding number of groups vary within these text books.

We could speculate that studies using only one focus group, a number that goes against the rules of thumb offered by these guidelines, is simply too hard to justify and explanations are therefore evaded.We decided to include all studies claiming to be focus group studies.We searched Pubmed Central using the following search string.A focus group is a group interview of approximately six to twelve people who share similar characteristics.

In line with this, sample size should refer to number of groups and not the total number of participants in a study.This approach gave us a manageable sample of studies and easy and immediate access to papers, and allows others to easily access publications cited in this review and check our conclusions.


Focus groups are well suited for those situations. larger research study you may also be required to secure approval.

Research Methods : Case Studies, Interviews & Focus Groups

It is therefore possible that the articles we evaluated are of a higher profile than other non-open-access articles and may be more likely to serve as examples for other researchers.Ironically, one barrier to high-quality methodological studies is the current lack of proper reporting by authors of primary studies.The reason for this was mainly inconsistencies in the description of the methodological procedures.Both authors independently extracted data from the first ten included studies using a standard form based on the variables we aimed at analysing.While some of these text books still refer to Glaser and Strauss, others do not.

Focus Groups |

At the same time, the fact that many journals publish only one or two focus group studies a year could also mean that the methodological competence among editors and reviewers to assess focus group studies is lacking.Then, as they expect data to be saturated, their critical sense could be undermined when drawing conclusions about saturation.

At the same time, they often feel the need to justify small sample sizes which they invariably see as a study limitation.The Focus Group Interview and Other Kinds of Group Activities Why being clear about what is and what is not a focus group interview important.The research design is the methodology and procedure a researcher follows to answer.In addition we repeated the same search for 2003 and 1998, i.e. five and ten years earlier as a crude check on the expansion of the field.A major challenge with focus groups is getting participants to.Prev Chronic Dis. 2008, 5: A52- PubMed PubMed Central Google Scholar Cabassa LJ, Hansen MC, Palinkas LA, Ell K: Azucar y nervios: explanatory models and treatment experiences of Hispanics with diabetes and depression.

Conducting a Focus Group

This article is published under license to BioMed Central Ltd.This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.In the methodology discussions of these studies, authors often point out that small sample sizes are legitimate in qualitative studies.We also found some examples of adequate reporting regarding point of saturation.Overall, reporting of sample size and explanations for this size was poor.This paper introduces and reviews the use of focus group methodology across the social sciences, identifying three different research traditions within which it has.